Our Comprehensive Training Programs

A deep-dive into F&I practices, leadership skills, and industry trends. Gain mastery over F&I techniques and strategies.

Reserve a SeatConsult with our trainers

Our F&I Program Components

Beginner F&I Lessons

Our program starts with a strong foundation in the basics of F&I and the automotive industry. Gain a deep understanding of key concepts, terminology, and practices that drive success in this field.

Handling Objections

Develop the crucial skill of effectively handling objections as an F&I specialist. Learn proven techniques and strategies to address customer concerns and turn objections into opportunities.

the F&I Menu

Discover the art of presenting the F&I menu in a way that maximizes sales and customer satisfaction. Learn how to customize the presentation to fit each customer’s unique needs and preferences.

Advanced F&I Closes

Take your closing skills to the next level with advanced techniques and strategies. Learn how to overcome objections, instill confidence in customers, and create a sense of urgency that leads to successful deal closures.

Valuable Training Materials

Receive detailed training manuals and textbooks throughout your learning journey. Access interactive online modules and instructional videos for a dynamic and engaging learning experience.

Learn From the Real World

Our program includes case studies and real-world examples that allow you to apply your knowledge in practical scenarios.

F&I Software

Keep up with the latest technology trends in the automotive industry through hands-on training on F&I software. Learn how to leverage software tools to streamline processes, enhance customer experience, and improve overall performance.

Personalized Coaching

Participate in personalized coaching sessions with industry experts throughout the program. This one-on-one guidance will help you overcome challenges, refine techniques, and accelerate professional growth.

Completion Certification

Upon completing our program, receive certification or accreditation to validate your expertise in F&I management.

Selling F&I Products

Master the art of selling F&I products by understanding their features, benefits, and value to customers. Learn how to communicate the value proposition effectively and close deals with confidence.

What You'll Gain

Comprehensive Knowledge

Real-world Simulations

Expert Guidance

 Learn from seasoned F&I professionals with a track record of success, gaining insights that can’t be found elsewhere.

Wide-ranging Protection Expertise

Understand risk management options, vehicle service agreements, protection plans, credit evaluation, and more, enabling you to offer comprehensive solutions to customers.

Hands-on Experience

Engage in practical exercises like F&I test drives, customer-focused presentations, and credit application strategies.

Pricing Plans for Our 3-Day F&I Certification Program

Our 3-Day F&I Certification Program offers unparalleled value at a competitive price of $1,595.00. Don’t miss this opportunity to accelerate your professional growth. Confirm your participation early to reserve your seat — with limited spaces available, they fill up quickly! Come discover an innovative blend of theoretical understanding, practical learning by doing, and networking with industry peers!

Speak to our Trainers

3-Day F&I Certification


Reserve Your Spot
What Physical Materials Are Included in the Program Cost

What Physical Materials Are Included in the Program Cost?

Participants will receive a comprehensive workbook for the 3-day course, including a 70-page booklet covering various instruction topics, such as:

  • Job Description
  • Menu Presentation
  • Product Presentation
  • Deal Structure
  • Customer Centric Selling
  • Building Relationships
  • Examples of State and National Forms and Proper Filling Techniques
  • Glossary of Terms
  • Compliance
  • Regulations
  • Income Verification Techniques
  • Identity Protection Techniques
  • Quizzes
  • Round Table Discussion With Industry Peers and Leaders

Let’s Talk Money: Earn an Impressive Income With Your F&I Certification

Joining the F&I program at Willowood Ventures is a strategic step towards a life-changing career opportunity. Based on median salary numbers, the finance manager role commands an impressive salary of $146,484 annually. This already places finance managers well above the average income levels of other related positions, such as internet managers ($71,303), sales consultants ($76,909), and even sales managers ($184,395). Moreover, it is crucial to note that these figures do not include potential commission earnings, indicating a significant opportunity to double one’s income.

With the F&I program at Willowood Ventures, participants can gain the essential skills and industry knowledge needed to excel in this highly lucrative field, setting themselves up for financial success and professional growth. Contact us for more information.


Please note the salary information provided is based on industry studies and should not be considered an income guarantee. In a study conducted in 2023 by Finance Manager Training, the average salary of a dealership F&I Manager in 2023 exceeded $150,000 per year. Impressively, 63% of F&I Managers earn a minimum of $150,000 annually, while more than 30% of F&I Managers enjoy an income of at least $200,000 per year.

Willowood Ventures is a vocational trade school that provides certified certificates. It is important to clarify that, like other F&I schools, Willowood Ventures, and the 3-Day F&I Certification Program are not accredited by a regional agency.

Speak to our Trainers

Ongoing Support and Advancement Opportunities Following F&I Certification

In addition to the valuable F&I program offered at Willowood Ventures, we provide additional services to further enhance your career prospects.

Resume Rewrite


Interview Prep Package


Job Placement Package:

Ready to Step Up Your F&I Game?

Limited Seats Available - Secure Yours Today!

Transform your career and become a standout F&I specialist. Join the Willowood Ventures’ 3-Day Program and embark on a journey toward professional mastery in finance and insurance. Reach out to us today if you have any questions.

Speak to our TrainersEnroll Now

Why Choose Willowood Ventures

Proven Success

Our program has empowered countless individuals to achieve excellence in F&I management, propelling their careers forward.

Tailored Learning

Our curriculum is meticulously designed to meet the evolving demands of the automotive industry, ensuring you stay ahead of the curve.

Interactive Approach

Engage in interactive sessions, group discussions, and real-world simulations to enhance your learning experience.

Enduring Network

Connect with a network of F&I professionals, mentors, and colleagues, fostering ongoing support and growth

1Untidtled 9

Meet our LinkedIn Featured Trainers

Willowood Ventures Leading Trainer

Unlock Your Potential with Willowood Ventures' 3-Day F&I Program

Are you ready to elevate your career in the automotive industry? Discover the power of Financial and Insurance (F&I) Management with Willowood Ventures’ immersive 3-Day Program. This intensive training is your gateway to becoming a proficient F&I specialist, equipped with the skills and insights needed to excel in this dynamic field.

RegisterSpeak to our TrainersContact Us
Industry Leading Training

Consult with our Trainers