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DOMINIC SCRUGGS

My journey began as an 18-year-old stepping into the realm of the automotive industry, armed with youthful curiosity and a beaming smile. Two decades on, my story has been nothing short of an exciting odyssey. My roots sprouted from Greenwood, South Carolina, where I was born to hardworking parents who instilled in me values of persistence.  The elusive American dream seemed like a far cry, but I took on an initial job hoping it would be a summer retreat, only to find a career path unfolding in front of me.

As it turned out, sales offered a profession where destiny was one’s own puppet to control— a choice too many are deprived of. Swiftly, I ascended the hierarchy from an award-winning, high-income salesman to a finance manager, and by 26, I was managing my first dealership. Along this timeline, I steered several teams towards unseen volume and gross heights under the banner of one simple mantra: “Success is not a compromise.” My self-developed, patented blueprint for comprehensive store turnarounds has stood the test of time, promising success to those who would dare to follow it. With this transformative process, I began recognizing the towering influence of knowledge.

What surprised me was the thirst for such knowledge among the masses. As per NADA reports, the United States houses about 1.2 million dealership employees. A startling 90% of these, have never undergone professional training, and many would jump at the opportunity to secure the rewarding life my career has graced me with.

Presently, I stand impassioned to return the favor to the underrepresented and undervalued men and women of this industry. The last thing I would want is for the industry to lose another promising talent who wasn’t guided during their initial days. I empathize with the managers and owners toiling for victory but are unsure of the road ahead. My mission now is to bring victory – to bring it today, and to accomplish it hand-in-hand. The aim is not just for me to succeed, but for you to gain an exclusive edge in this industry too. Let’s join hands on this journey to success together!

At present, my commitment lies in imparting my expansive knowledge to others. Strengthened by the steadfast support from my extraordinary wife and business partner, Anita, and our two delightful children, I’ve opted to give back to the industry that has enriched my life greatly. Reflecting on Steven Spielberg’s words, “I don’t dream at night, I dream all day; I’m dreaming for a living,” I am reminded of the countless individuals in the automotive world who aspire just like that. They envision narratives told by others; they dream of sustenance and abundance for their families in ways that often seem out of reach. These dreams may seem unattainable, until they are equipped with the right tools. This is where I step in.

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